SMS marketing has become very popular that lets small businesses reach out to customers using text messages. Thesoftware uses texts that are permissionbased and helps to spread promotional contents. The process is done using a web based program and it lets you send mass messages that let you engage your business with customers.
The goals that SMS marketing tries to achieveisto build a subscribers list and increase the loyalty of the customers. Thismeans that when the customer opts for the SMSmarketing campaign they allow you to send messages that in some way are promotional for your business. This buildscustomers loyalty since they see your promotional message andbuy into it and then keepcoming back to you over and over again.
There isno monthly fee group text software available that let you choosefrom. Here you do notneed to pay any monthly subscription but just pay what you use. SMSmarketing is such a powerful tool because today the majority of people haveaccess to mobile phones and SMS has become an easy and affordable way to reach out to people. People use SMS extensively and thus you can be assured that your business messages will not go unnoticed.Thismakes your business tap the market and is way better than calling or distributing leaflets that in most cases get ignored.
The SMS marketing works using a keyword and a short code. Customers write the keyword in the body of the message and send it to the short code. Thekeyword gives you an idea of what your customer is signing up with your business for. The short code gives access to their number and so you can regularly send them business promotional messages that are of interest to them.